GEO (SEO for AI)
Optimization to appear in the answers of generative AIs like ChatGPT, Perplexity and Gemini — the next frontier of online visibility, beyond traditional Google.
When someone asks ChatGPT, Perplexity or Gemini “who builds professional websites in São Paulo?”, does your business appear in the answer? GEO (Generative Engine Optimization) is the practice of optimizing content and structure to be cited and recommended by generative AIs.
Unlike traditional SEO — which targets Google’s index — GEO targets the language models that are changing how people find companies and services.
Why GEO matters now
Traffic from Google searches is declining as more people ask AIs directly. Websites that don’t appear in those AI answers will be invisible to a growing share of the market.
What we do
- Content built for training and citation: text structure that language models understand and cite (clear headers, FAQs, definitions, verifiable data)
- Advanced schema.org: semantic markup that increases the chance of being understood and referenced by language models
- Domain authority: linking and mention strategy that reinforces the domain’s relevance in AI datasets
- Citation monitoring: tracking when and how your brand is mentioned in the answers of the main AIs
- Strategic Q&A content: question-and-answer content that models tend to use as a direct source
GEO doesn’t replace SEO
GEO and SEO are complementary. A website poorly optimized for Google is rarely well cited by AIs — the technical foundation (Core Web Vitals, structured data, authority) is shared. GEO adds the optimization layer specific to how language models process and prioritize content.
Other services
Ready to start?
Tell us about your project and we'll figure out what makes the most sense for your moment.