Ads Management

Running ads without a funnel strategy is the fastest way to burn budget. Showing a closing offer to someone who has never heard of your brand converts poorly and costs a lot. The difference between Ads that lose money and Ads that pay off is saying the right thing, to the right person, at the right moment of the journey.

We work with Google Ads and Meta Ads (Facebook and Instagram) structured by sales funnel stage — every campaign has a clear objective and a metric that makes sense for that stage.

The sales funnel behind every campaign

Nobody buys from a stranger. The funnel organizes communication by audience temperature:

1. Top — discovery: we reach people who don’t know the brand yet with content that educates and sparks interest. The metric here is reach and qualified engagement, not direct sales.
2. Middle — consideration: we re-engage those who have already interacted (visited the site, watched the video, clicked the ad) with proof, comparisons and differentiators. This is the remarketing that builds trust.
3. Bottom — decision: we present the offer to those who are ready — abandoned carts, pricing page visitors, lead lists. Here the metric is conversion and cost per acquisition.

Every dollar invested goes to the stage where it generates the most results — instead of spending everything trying to sell on the first click.

What’s included

• Funnel structure: top, middle and bottom campaigns with audiences, creatives and messages specific to each stage
• Proper tracking: GA4, Google Tag Manager, Meta Pixel and Conversions API configured to truly measure — without tracking, there’s no optimization
• Remarketing and custom audiences: win back those who showed interest and build lookalike audiences from your best customers
• Continuous optimization: bid, creative and targeting adjustments based on data — what converts gets more budget, what doesn’t gets cut
• Clear reports: what was invested, how many leads/sales it generated and the cost per result — no vanity metrics

What we don’t do

We don’t promise “guaranteed ROI” and we don’t sell the “boost post” button as a strategy. Ads is constant testing, measuring and adjusting — anyone promising fixed results before knowing your business is guessing. We also don’t lock you into reports only we understand: the data is yours and explained plainly.